"A small group of thoughtful people could change the world."
- Margaret Mead
The NorthStar Group: Peer Advisory for CEOs in New York City
Leading a business can be isolating—especially when the decisions you make impact employees, customers, and long-term financial outcomes. Many CEOs and business owners struggle to find trusted, agenda-free guidance from people who truly understand what it means to lead.
The NorthStar Group, based in
New York City, exists to solve that problem by providing peer advisory support for CEOs and business owners who want clarity, accountability, and confident decision-making. Led by John Frederick Furth, the group serves leaders across the NYC metro area and surrounding regions.
Peer Advisory Membership for CEOs and Business Owners
The NorthStar Group is a peer advisory membership organization designed for CEOs and business owners of small and mid-sized service firms. Members come from industries including consulting, technology, healthcare, real estate, and product distribution. What unites them is not their sector but a shared commitment to growth, learning, and purposeful leadership.
This environment allows members to speak openly about challenges, test assumptions, and gain insight without fear of judgment or competition. The result is better thinking and more decisive leadership.
Solving the Isolation of Leadership at the Top
Senior leaders often lack a confidential space to process uncertainty, pressure, and complex decisions. Internal teams cannot always provide objective feedback, and friends or family may not fully grasp the stakes involved.
The NorthStar Group fills this gap by creating a trusted forum where experienced leaders help one another navigate ambiguity, reduce risk, and move forward with clarity.
Who the NorthStar Group is Designed For
Membership is intentionally selective to ensure meaningful contribution and mutual respect. The group is best suited for leaders who value thoughtful dialogue and peer accountability.
Ideal members include:
CEOs of Small and Mid-Sized Businesses
Business Owners and Founders
Presidents and Managing Partners
Senior Leaders Preparing for the Next Stage of Growth

Monthly In-Person CEO Advisory Sessions in NYC
Members meet monthly for in-person, professionally facilitated sessions in New York City and surrounding areas. These meetings balance structure with open dialogue, allowing members to address real-world challenges while benefiting from diverse perspectives.
Sessions are facilitated by
John Frederick Furth, whose experience helps turn uncertainty into strategy and insight into action.
Proven Leadership Frameworks That Drive Results
Members gain access to practical frameworks that support disciplined thinking and execution, including:
- The Owning Tomorrow Performance Model
- The Strategic Solutioning Process
- One-on-One Executive Coaching Support
These tools help members move beyond reactive problem-solving toward intentional leadership and long-term value creation.


LeadOS Networking and Relationship Building
In addition to advisory sessions, members participate in LeadOS, a monthly evening networking experience. These events encourage members to open their professional networks and form connections rooted in trust, alignment, and shared values.
Over time, these relationships become a powerful extension of each member’s strategic and professional reach.
Business Performance and Strategic Confidence
NorthStar members report improved performance driven by clearer thinking, greater courage, and stronger commitment to their decisions. By learning from peers who have faced similar challenges, leaders avoid costly missteps and move forward with confidence.
This clarity often translates into smarter growth, improved ROI, and more resilient leadership during times of change.


Long-Term Financial and Personal Benefits
Beyond business results, members experience meaningful personal gains. Better decisions lead to increased financial stability, long-term wealth creation, and greater freedom of time.
Members frequently report more balance, renewed energy, and space for family, friendships, and non-work pursuits.
Shared Experience Creates Stronger Outcomes
The NorthStar Group operates on a simple truth: leaders grow faster together. Ten experienced minds, each with hard-earned perspective, outperform isolated decision-making every time.
This collective intelligence is what makes the group both powerful and enduring.

What Our Members Say
Speak With John Furth About Membership
If you are a CEO or business owner seeking sharper insight, trusted peers, and confident leadership, The NorthStar Group in New York City may be the right fit. Schedule a conversation today.
