What a Leader Says, Happens

Building a CEO’s Muscle Memory (VIDEO)


Professional athletes work in high-stress, fast-paced environments where they rely on muscles trained and developed over many years. Although their brains enter a state of heightened awareness, they are calm.

CEOs and business owners often use sports analogies to describe the business of business. But most don’t even know what muscles drive a business leader’s success, let alone how to develop them. No wonder that in stressful circumstances many CEOs can’t turn their brains off, have trouble sleeping and finding satisfaction.

Join John and Darren and find out what those muscles are and, more importantly,
how to trust your muscle memory and learn to calm down!

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