Business Owner Coaching in New York City

Transform Your Performance

Hyper-achieving CEOs and senior executives know that performance matters. But for many, defining exactly what performance is supposed to look like is a challenge, let alone measuring it, developing the necessary skill sets, and deriving deeper satisfaction from increased performance. This is an even bigger challenge for business leaders preparing for retirement.

My name is John Furth and I help clients deal with day-to-day issues, challenges, and opportunities with less stress, more confidence, and better results. Through two frameworks I’ve developed, “The Owning Tomorrow Performance Model” and “The Six Plus Two P’s of Leadership”, clients discover the importance of accountability, maintaining discipline and good habits, and starting a virtuous cycle of continuous learning.


But the work doesn’t end there. At some point, my clients’ confidence, courage, and commitment increase to such an extent that they find themselves able to achieve greater things than they originally thought. When that happens, they have taken an important first step to transformation, a journey that becomes more exciting and rewarding every day.

For more information and to access videos explaining my performance and leadership models in more depth, please go to the “About John” tab of this website.


Business Coaching

adult man

It is a well-known fact that business leaders often work with private coaches to achieve a high level of learning and growth. I draw on 25 years of strategic consulting and CEO roles as well as 8 years as a coach in NYC to provide the highest quality:

  • Leadership coaching for newly minted/first-year CEOs
  • Business coaching for company owners and hired CEOs
  • Transition and Retirement Coaching
  • Business partner dispute resolution

My Ideal Client

Strategic Leadership Coaching in New York City, New York

I work with business owners, Presidents, CEOs, and senior executives who want to take themselves and their organizations to the next level.

team picture

Some are looking to improve their company’s growth and/or bottom line. Some need to make changes to their business model, possibly involving a reorganization, digital transformation or an overhaul of their product lines.

Many of my clients want to lower their stress levels and increase their energy, focus and confidence. They want to grow as leaders and improve their productivity so they can spend more quality time with family and friends.

group of friends

But fundamentally, my ideal clients embrace the opportunity of working as a member of a group of peers and/or with an experienced businessman, coach and consultant like me. They know this is the best way to get agenda-free advice, generate new ideas, receive honest feedback and learn new skills.

When I take on a new client, I make a commitment to dramatically increase their own and their organization’s performance and results. In return, I expect them to take on the challenge of personal and professional change and growth.

That requires a high degree of openness and vulnerability and the willingness to question and transform unproductive beliefs and disempowering behaviors.

group of friends

While many people are good at learning, my clients don’t just learn, they hold themselves accountable to APPLY those learnings to their lives and businesses.

And that makes all the difference in the world.

Senior Executive Coaching in New York City
Leadership Development in New York City
Business Owner Coaching in New York City

The Furth Difference

What do I bring to the table?

  • Empathy: Having been a business leader for many years, I’ve felt your excitement and joy but also your disappointments and hardships and I’ve learned how to navigate both.
  • Experience: I have worked with 100’s of CEOs and senior executives for over 30 years.
  • Guidance: I will lead you through the challenges of personal and professional growth, helping you navigate the change and create positive results for you and your company.
  • Knowledge: Every day I learn something new. I write blogs, give presentations and make videos as a way to work through epiphanies and new learnings and communicate them to a broad audience.
  • A straightforward and collaborative approach: It’s not about me being right or having all the answers but about exploring and finding solutions that are right for you and your business.
  • Focus on results: I never forget why you’re working with me and look forward to celebrating your successes and achievements.

Want to continue the conversation? Reserve a time to speak to me by clicking here.