Transform Your Performance

Hyper-achieving CEOs and senior executives know that performance matters. But for many, defining exactly what performance is supposed to look like is a challenge, let alone measuring it, developing the necessary skill sets, and deriving deeper satisfaction from increased performance. This is an even bigger challenge for business leaders preparing for retirement.

My name is John Furth and I help clients deal with day-to-day issues, challenges, and opportunities with less stress, more confidence, and better results. Through two frameworks I’ve developed, “The Owning Tomorrow Performance Model” and “The Six Plus Two P’s of Leadership”, clients discover the importance of accountability, maintaining discipline and good habits, and starting a virtuous cycle of continuous learning.


But the work doesn’t end there. At some point, my clients’ confidence, courage, and commitment increase to such an extent that they find themselves able to achieve greater things than they originally thought. When that happens, they have taken an important first step to transformation, a journey that becomes more exciting and rewarding every day.

For more information and to access videos explaining my performance and leadership models in more depth, please go to the “About John” tab of this website.


Whether you are an aspiring or an existing CEO or executive, having a coach will benefit your career and future. Our specialty is supporting and guiding individuals into realizing their capabilities, unlocking opportunities, and grabbing the chance to grow and improve. We also help you identify your weaknesses and turn them into strengths.

Our coaching services include:

  • Coaching for New/First-Year CEOs “From High-Performing Executive to Impactful Leader”
  • Coaching for Business Owners and Hired CEOs “Experienced & Agenda-free Advice”
  • Transition Coaching